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Archive for July, 2015

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Why Facebook Mobile App Installs are an operator’s holy grail

If you want to win a coveted spot in the pocket of today’s consumers, you have to battle over 2.5 million other mobile apps (Source: Nanigans). Even looking at travel & transportation apps in the UK alone, there are several thousand that every operator with an app has to surpass. With so many apps available to download on the iOS App

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